Barrientos-Báez A, Cruces-Navarro A, Caldevilla-Domínguez D. IMPACT OF SENSORY MARKETING ON THE PURCHASE DECISION: A PERCEPTUAL ANALYSIS IN THE BEAUTY SECTOR. Cuad Neuropsicol [Internet]. 2026 Feb. 21 [cited 2026 Mar. 22];20(1):48-73. Available from: https://www.cnps.cl/index.php/cnps/article/view/611