BARRIENTOS-BÁEZ, Almudena; CRUCES-NAVARRO, Adriana; CALDEVILLA-DOMÍNGUEZ, David. IMPACT OF SENSORY MARKETING ON THE PURCHASE DECISION: A PERCEPTUAL ANALYSIS IN THE BEAUTY SECTOR. Panamerican Journal of Neuropsychology, [S. l.], v. 20, n. 1, p. 48–73, 2026. Disponível em: https://www.cnps.cl/index.php/cnps/article/view/611. Acesso em: 22 mar. 2026.